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ESSENTIAL TOOLS

What you need for an email marketing campaign is essentially:

  1. a recipient list
  2. a message to be sent
  3. a software for sending messages
After a brief digression on these topics, you will find the relative solutions below.

A RECIPIENT LIST

A MESSAGE TO BE SENT

SOFTWARE FOR SENDING MESSAGES TO THE TARGET

If you already have a list of your property, all right.

If you have not, or would like to enrich it with new contacts, you can adopt various methods to do so (eg social networks, viral marketing, subcribe forms etc.).

However, one of the fastest and ready is to buy mailing lists, like ours.

But be careful what and from whom you purchase.

In our field professionalism can not be improvised.

There are important issues at stake: respect for the Privacy Laws in force that goes hand in hand with respect for the rights of the recipient and the success of marketing efforts, essential to the future of many companies.

Manage a database for email marketing with several million records records, is a serious work.

It means that every day, 365 days a year, more our employees apply for all necessary maintenance and operations related to its functions: storage, profiles, updates, and standardization, interviews, information privacy, opt-out removal etc.

So, be wise when choosing your lists supplier. 		The message you send must be in line with some communicational techniques and must be in keeping with law.

Bancomail follows (and invites you to follow) the european law, with a particular attention to the 2002/58/CE.

If the adresses belongs to cold list (contacts that dont' know you directly), we suggest you to write simple, light and focused messages. Dont' forget to remind the recipients right: removal, verify, updating.

That doesn't mean that you can just send a simple message with few lines in times new roman and with no appeal at all.

But it's better to follow some simple rules to don't cross the thin line between free comunication among companies and the detested spam. 		The tool we use to send messages is really important. Few times ago it could be marginal but not nowsday.

A lot of important steps for a good campaign depend on it: personalized messages, progresses monitoring, gathering real time informations, not being in a blacklist, etc.

The “home made” method, still frequent, to send messages using traditional mail client (such as Outlook Express®) from own computer, maybe doing copy and paste in CCN (or even CC!) is strongly not raccomended.

Today most mail service do not allow this kind of speditions.

The minor risk is the impossibility to send this message. The greater one is to have own IP blocked (indicated as spam) for a long time. This prevents the efficiency of your campaign.

Besides if you chose not to monitor the processes that could wasted the entire campaign.
WORKAROUNDS
WORKAROUNDS
WORKAROUNDS
1. i f you want to view prices and features of Bancomail catalog

 1. in order to have further information about the simple rules for a correct e-mail campaign 1. in order to read an usefull report about the spedion tools, please click here
2. if you wanna ask a custom quotation for special product sector or geographical position please 2. in order to ask for free templates (made by our graphic team) that you can use for your campaign, please click here