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B2B Email Marketing and Privacy


A quick guide for learning the basics to do email marketing correctly, respecting the law and the privacy of the recipients.
They are important concepts. Spend 5 minutes of your time to read them.

The lists available from Bancomail relate only to world companies or professionals who have freely indicates their contacts and addresses, or providing them directly to Bancomail or publishing them in public directories (according to the definition of the European Law).

Bancomail periodically inform them about the data processing, specific purposes of their use, guarantees and procedures for removal, as required by the Code of European legislation about personal data protection.

Given the fundamental principles that protect the free movement of goods and services, email communications between companies (B2B) are a completely different scenario compared to those between companies and private individuals (B2C). This has been confirmed, if there was no need, even by the Data Protection Commissioners.

We invite, in any case, our customers to respect the privacy policy of the country target of the promotional campaign.


Even if there are not universal and harmonized legal obligations, follow these rules will help you set proper communications, appreciated by your potential customers.
OUR NETIQUETTE
INFORMATIVE ABOUT DATA PROCESSING AND HIS PURPOSES
 When you will start the data processing, forward the informative to inform the recipient of the treatment and the rights (monitoring, update, delete) sanctioned by the law. These informations should be sent in any way the contact is made, be it by telephone, e-mail or fax. This can also be combined to the first communication.

Each message should also include the instructions on how to be removed from the list, a procedure that should be easy and free (for example, the usual REMOVE link).
FIRST CONTACT MESSAGE

Your message may contain:
  • The logo of your companies/business
  • Your company's identification data (address, phone, fax, e-mail, web site), which must be accurate to date and active.
  • A description of your business / company and the reason of your interest
  • The description of the product or service you want to bring to the attention of the reader
  • Links to your homepage and / or to the detail page of the product / service
It should not however include:
  • prices / fees of the products / services
  • discounts or rebates
  • advertising slogans and / or "hyperboles" (ie the best, outstanding, etc.)
  • Mail attachments
The request may be repeated over time. Or, you can request more than once. All within reasonable limits dictated by logic and common sense. For example, if there is a new object of promoting or after an extended period from the first request.

It is advisable to send messages as light as possible.
THE E-MAIL SUBJECT
It's considered a good practice to specify in the email subject line the content type and the sender's name and also, if desired, call the attention of a manager or a sector to which allocate the communication.
PROHIBITED CONTENT
The message must not contain offensive content, obscene or otherwise undermine the general sense of decency.
It is illegal to send communications regarding products/services banned or not conform to the requirements of the law, and we recommend taking view of the existing laws or the advice of local experts for promotion to target countries of which you don't know the disposition toward the product/service in question.
SCHEME SUMMARY
WHAT YOU SHOULD DO AND WHAT NOT
WITH THE DATA PROVIDED BY BANCOMAIL
CONTENTS OF THE MESSAGE
contact methods
Informative about data processing and his purposes
Informative + informational message
Promotional
content (price
discounts etc.)
Contact by telephone
(With operator)
YES
YES
YES
Letter post
YES
YES
YES
e-mail
YES
YES
NO
fax
YES
YES
NO
FREE TEMPLATES

The content of the email message is very important. Both for the "redemption" of the advertising campaign and for the respect of privacy rules.

The Bancomail Template Kit "contains: a message type of correct informational message, a prfiling message, a Privacy message, a Privacy footer. To receive it, for free, go to request page.